In addition to Gold Rush Nugget Bucket, his most important responsibilities are to his family, and his other business, Western Mortgage Brokers. “I had dabbled in social media and tried to keep my website updated, but understood there was a lot I didn’t know and needed to do better.”įor Mark, finding the time to learn how to market his business online became problematic. “I knew that I needed to explore the digital space for increasing sales and marketing the company effectively,” Mark says. With trends in consumer buying habits leaning more towards online shopping, Mark knew it was essential to prioritize digital strategies for his website, as well as popular shopping sites like. One of the more significant challenges is an issue many entrepreneurs like Mark face today: identifying cost-effective ways to market services or products online. However, part of the Shark Tank Effect created newfound challenges, including finding ways for continued growth of the business.
Shortly after Mark Peterson appeared on ABC’s Shark Tank in February 2015, his company, Gold Rush Nugget Bucket, LLC., experienced what some of the Shark Tank companies refer to as the “Shark Tank Effect.” Since appearing on the show, sales for his deluxe gold prospecting kits tripled, the company’s brand gained broader recognition and closing a deal with Robert Herjavec helped position the company for a successful trajectory.
